Stories by PRNEWS

Broadcast Buzzwords. Heading out for a b-roll shoot? Might want to brush up on your broadcast vocabulary. Some terms you should know, courtesy of News Broadcast Network: Air check: Dubbed copy of an on-air broadcast… Continued

Get an Edge. Time to plan ahead for the Sept. 8 cover story in ComputorEdge, a regional weekly targeting novice and intermediate computer users and shoppers. “Computers, Kids, and Education” will examine how digital technology… Continued

MakeShift. Roughly 30 employees at Shift magazine have agreed to take a 35% pay cut in exchange for an equity stake in the title as a means of keeping it afloat until it can be… Continued

No doubt, PR executives are casting their nets wider in the quest for top talent. Speaking before the Chinese International PR Association on June 24 in Beijing, Ketchum chairman and incoming ICO president David Drobis… Continued

The Wall Street Journal hires its first-ever outside PR agency. Fleishman-Hillard snags the account for both the Journal and WSJ.com (the e-business side was previously held by Miller Shandwick in Boston). British communications firm Cordiant… Continued

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

What do Midwestern farmers and communicators have in common? They probably have to work with silos. A silo is a useful, but dangerous, place for a farmer; while it stores thousands of pounds of grain,… Continued

We were really starting to believe that creativity in PR campaigns was gone forever, as evidenced by the growing number of companies taking the “shock value” shortcut and inserting the F-word into their pitches for… Continued

Your agency is charming, creative, strategic and technologically savvy…but can it cook? Ketchum San Francisco is stirring up some tasty PR these days – for its clients and itself. The agency’s cozy test kitchen was… Continued

Internet companies may have clamored to add “dotcom” to their names last year, but now the appendage commands about the same level of respect as a 3 a.m. infomercialized product bearing the suffix “o-matic.” No… Continued