Investors may not know as much about you as your company as you think. A recent studyby Doremus Advertising asked 400 average investors questions about a random selection of
Fortune 500 companies . Only 20% of respondents knew that USX (formerly U.S. Steel) is in steel, oil and gas - the remainder guessed everything from the military to municipal
bonds. Sysco, the food and related products distributor, was most frequently mistaken as a technology company (50%) -probably because it sounds like Cisco.
Companires assume that because they are big, they are known, according toJeff DeJoseph, exec VP at Doremus. But consolidations, acquisitions and growth - and the accompanying
name changes and business shifts - are making it more imperative than ever for companies to keep their stakeholders informed of who they are and what they do.
(Doremus Advertising, 212/366-3000)