Stories by PRNEWS

Investors Don’t Recognize Brands

July 17th, 2000 by

Investors may not know as much about you as your company as you think. A recent studyby Doremus Advertising asked 400 average investors questions about a random selection of Fortune 500 companies . Only 20%… Continued

Tchotchke Sales on the Rise

July 17th, 2000 by

Promo product sales reached record levels in 1999, reaching nearly $15 billion, a 13% increase over 1998 sales, according to an annual survey sponsored by Promotional Products Association International. The most popular items were T-shirts,… Continued

Reach Out and Touch…the Police

July 17th, 2000 by

Since 1995 Verizon Wireless has given out upwards of 15,000 cell phones, along with access to the company’s confidential voice mail service, Hopeline, to shelters serving the homeless and victims of domestic violence, according to… Continued

On the Campaign Trail

July 17th, 2000 by

Summer is here, so it must be racing season: Golin/Harris International is sponsoring its own racecar to promote its motorsports practice …The Headline Group has been chosen as the PR agency for iXL Inc., an… Continued

There’s a First Time for Everything…

July 17th, 2000 by

At no other time is a company’s reputation more vulnerable than during a crisis. And yet, a well-established reputation can frequently lift a company out of a crisis. This spring, Southwest Airlines had the opportunity… Continued

People Moves

July 17th, 2000 by

Corporate Moves Steve Lubetkin is named VP of corporate communications for Summit Bank, where he will oversee media relations, PR and employee communications. He was previously director, internal communications for Standard & Poor’s New York.… Continued

Content-Rich Web Portal Weaves Key Messages into Compelling Stories

July 17th, 2000 by

2000 Platinum Pr Honorable Mention The Case The American Plastics Council (APC) headed into 1999 on a mission to leverage the Web in promoting plastic’s virtues to consumers, as well as niche markets such as… Continued

Workplace Diversity is Overlooked as News Worthy of Investors’ Eyes

July 17th, 2000 by

Working to create diversity in the workplace is an important message to share with employees and with the general public, but it also could be having a greater affect on the bottom line than most… Continued

If a Tree Falls, What Do People Hear?

July 10th, 2000 by

1999 Platinum PR Honorable Mention The poet Joyce Kilmer claimed, “I think that I shall never see/A poem lovely as a tree.” But when he penned those words in 1919, much of the United States… Continued

Letters

July 10th, 2000 by

PR NEWS and its sister publication, min’s New Media Report, received the following rebuff in response to last week’s description of the newly launched SportsGeek Magazine.com, a Web site targeting high-brow sports enthusiasts: “Onion readers,… Continued