Stories by PRNEWS

Poor financial results are driving hospitals to cancel managed care contracts at an alarming rate, but CEOs are hopeful about the marketing potential of nontraditional revenue streams. Overall, nearly one-third of U.S. hospitals cancelled an… Continued

While women are voracious online health information seekers, they prefer that physicians provide it, according to a recent study by the Georgetown University Medical School’s department of obstetrics and gynecology and HealthyMe.md. HealthyMe.md is an… Continued

Assumptions that men are too apathetic about their health are overblown, according to a consumer poll conducted by LaurusHealth.com, a VHA-sponsored health information Web site. Wives and girlfriends are especially guilty of underestimating the interest… Continued

Increasingly, consumers want to exercise more control over their treatment options and expect stronger privacy guarantees online when it comes to sharing health information, according to two studies released last week. The findings signal the… Continued

Arrivals U.S. Pharmacist The following people recently joined the staff: Jennifer S. Rice, editorial assistant, who is responsible for communicating with authors, editing articles and assisting with the editorial process. Kevin S. Sheehan, editorial coordinator,… Continued

Modern Physician Magazine 740 N. Rush Street Chicago, IL 60611 If physicians are your PR target, make sure Modern Physician is on your short-term hit list. Pitching this magazine more frequently is just what the… Continued

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer-ences.com. September 13-14 American Obesity… Continued

The Illinois Caucus for Adolescent Health (ICAH) is blasting the affiliation that 20 Chicago public schools have with Pure Love Alliance (PLA), a group that promotes abstinence-only sex education with controversial religious undertones. The connection… Continued

For the next six months a simple but pointed message urging domestic violence victims to get help by calling a hotline will be plastered on billboards throughout Georgia, adding a broad consumer layer to an… Continued

While it’s easy to get overwhelmed by the seemingly endless pitching opportunities on the Web, hold fast to traditional PR tactics. More often than not the strategies used to win over offline reporters are the… Continued