Stories by PRNEWS

New investors continue to enter the bull market in droves, but they aren’t born experts. Many are craving extra guidance about how to invest in what they perceive as increasingly complex and volatile markets. Americans… Continued

In an interview last week, brand guru Al Ries told PR NEWS that Yahoo was running laps around other Internet search engine brands, and he was right – sort of. Yahoo outpaced competitors such as… Continued

A Florida jury’s July 14 award of $145 billion in punitive damages to sick smokers has pundits marking the dawn of a new age in “cause litigation,” noting that battles once fought in state and… Continued

2000 Platinum PR Honorable Mention The Case The U.S. Navy faced the same challenge in 1999 as it has every year of its existence – finding ways to provide timely, accurate and relevant news and… Continued

Douglas K. Spong, APR Managing Partner Carmichael Lynch Spong Minneapolis 612/375-8555 dspong@clynch.com Background “I have the world’s most boring career history.” Graduated from Iowa State University with a major in English and minor in journalism.… Continued

In the classic tale of Web activism, a diminutive David raises doubts online about the ethics behind a corporate Goliath’s global business practices with respect to human rights, environmental responsibility and economic development. “Goliath may… Continued

In the push to raise awareness of Alzheimer’s disease, which affects 4 million Americans, a key target is being overlooked – individuals in the early stages of the disease. “Communities have done a really good… Continued

Most marketers would agree that one of the fundamental yardsticks for measuring the success of healthcare PR and advertising programs is increased sales. This can most effectively be accomplished by changing patient behavior. In other… Continued

When it comes to treating strokes, hospitals are increasingly under the gun to develop more aggressive internal initiatives that reduce the time it takes to provide the latest life-saving care. Of the more than 700,000… Continued

Consumers believe more research should be done to track and monitor how environmental factors like pollution, waste and chemicals affect community health and their role in causing chronic diseases. Over two-thirds of Americans surveyed by… Continued