Stories by PRNEWS

A personal touch can make all the difference in a media pitch – provided the pitchmeister and journalist are already acquainted. On the other hand, a first-time pitch riddled with faux-chumminess can be so horrifyingly… Continued

Dallas Morning News staff writer Jennifer Files leaves to join the San Jose Mercury News as telecommunications access reporter. 408/920-5026. Her replacement is Vikas Bajaj. 214/977-8389. Crayton Harrison replaces Bajaj as technology reporter. 214/977-8969 …Lydia… Continued

Ad-Vantage. Want to ingratiate yourself with journalists? It helps if you can feel their pain – at least vicariously. Media relations guru Lisa Kovitz (Burson- Marsteller) attended a recent Publicity Club of New York meeting… Continued

New York State of Mind. Next month the New York Daily News will introduce a free, evening paper to fuel the news cravings of the city that never sleeps – and, many pundits observe, to… Continued

Inside Busts Out. It was only a matter of time until Inside.com parent company Powerful Media made the move to expand its empire offline. The harbinger of all things media-related plans to launch a print… Continued

U.S. Newswire introduces SourceLink, a Web-based query service designed to connect journalists with expert sources in the public affairs arena. The National Press Club is contributing sources to the database. Busted: Alan Nevins, a literary… Continued

What dotcom cool down? Bigwig agencies have hardly abandoned the inevitable gloat that seems to ooze its way to the surface of every media interview: “We’re so swamped that we are now interviewing prospective clients… Continued

FSBA: Media Consultant $100 billion public pension fund seeking the services of a media consultant. Details of the engagement available Aug. 25 at http://www.fsba.state.fl.us Florida State Board of Administration Tallahassee, Florida. JobTracker Ad Placement To… Continued

When Caster Communications of Providence, R.I., put out an invitation for journalists to receive a $100 gift certificate to visit OneCall.com, the goal was to earn reviews for the A/V specialty e-tailer. The question of… Continued

Trying to impress that potential employer with your creative prowess? You might want to double-check your resume and gauge its rating on the snooze-o-meter. Action verbs and colorful phrases will definitely make your pitch stand… Continued