Olé. Recent months have ushered in a slew of new titles en Espanol - most recently ¡Gusto!, a spicy spin-off of Cooking Light (PRN, Sept. 25). But the media trend is
hardly limited to print. Last month, Fort Worth, Texas-based Hispanic Television Network (HTVN) announced plans to go head-to-head with Univision and Telemundo by adding Dallas and San Francisco to its
market reach, which already includes San Antonio, Phoenix, Las Vegas and multiple markets in Texas...Elsewhere in TV-land, media powerhouses Belo and Cox have joined forces to launch a Spanish-language
cable channel in the Southwest, offering news, weather and sports, plus in-depth coverage of local community issues. "Mas! Arizona" is broadcast 24/7 to 450,000+ Cox cable subscribers in Phoenix - a city
whose population is 20% Hispanic/Latino. (HTVN, Luis Estrada, 817/222-1234, x228; Mas! Arizona, executive producer Luis Olivas, 602/207-3040)
Yo Amo Nueva York. In another corner of the media universe...Hispanic radio broadcaster Mega Communications is throwing its weight into the Big Apple, where 10% of stations already cater to
Latino audiences. The media conglomerate has purchased the Spanish music station WDKM-AM, switched its call letters to WNNY-AM (1380), and refashioned the frequency as a round-the-clock Spanish-language
news station. (WNNY-AM, 212/986-8676)
Line Item. Line 56, the b-to-b e-commerce magazine/Web site combo launched last January (PRN, July 24), is solidifying its consummate hipness by going Euro. In early 2001, the
publisher will introduce a European edition out of London, with founding editor Adrian Mello at the helm as executive VP of content.
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