Stories by PRNEWS

Media Insight:

March 12th, 2001 by

733 Third Ave. New York, N.Y. 10017 Phone: 212/687-8288 Fax: 212/687-8456 Stress alert! The company you represent is going broke, its top executives have resigned, the market’s looking weak, and journalists are hounding you about… Continued

Say What?

March 12th, 2001 by

A good headline is never easy to write, but a bad one can be downright entertaining. This week we received a release with one of the most confounding headlines we’ve seen: “New Coalition Says Construction… Continued

MediaHotSheet

March 12th, 2001 by

American Spectator’s New Vision. Conservative Clinton-bashing monthly American Spectator is refocusing its editorial to devote more space to technology- related issues. Editor and Publisher Richard Vigilante said the new direction will combine hard-hitting political coverage… Continued

This Just In…

March 12th, 2001 by

Betsy Nichol has resigned as president of Women Executives in PR. President-elect Lisa Kovitz, managing director of Burson-Marsteller, will assume her duties as new president. Nichol was unavailable for comment, but Nichol & Co. staff… Continued

Survivor Guilt: How the Corporate Ax Affects Remaining Employees

March 12th, 2001 by

“Survivor guilt,” usually felt by those who walk away unscathed from plane disasters and car crashes, is also affecting those who stay employed in the wake of mass layoffs during these uncertain economic times. Corporations,… Continued

PRNEWSBriefs

March 12th, 2001 by

Catastrophe Creates Fodder for the Press Release Mill. Nothing screams “opportunity” for PR people than a high-profile natural disaster. Case in point: the day after the 6.8-magnitude earthquake rocked Seattle last week, we searched keyword… Continued

Enviro Activists Use Ethics To Drive Powerful PR Strategies

March 12th, 2001 by

First of Two Parts Last month, energy company Con Edison became the latest to join the conga line of corporate powerhouses – American Airlines, Coca-Cola, GM, Sunoco and Nike among them – to publicly endorse… Continued

Anatomy of a Successful Start-Up Launch

March 5th, 2001 by

The New Economy may be shaking out, but not every new technology venture has been an e-commerce dud. Infrastructure companies continue to be hot properties, as evidenced by AppStream, which put a dent the technology… Continued

Media Insight: TVinsite

March 5th, 2001 by

Cahners Television Group 245 W. 17th St. New York, New York Phone: 212/645-0067 FAX: 212/337-7198 http://www.TVinsite.com TVinsite is a PR professional’s dream come true. The month-old portal makes pitching 50 times easier by pulling together… Continued

Say What?

March 5th, 2001 by

Goofy and esoteric press releases are the bread and butter of the “Say What?” column and this week’s example comes from the margarine industry. Michigan-based Stone & Simons Advertising recently completed an ad campaign for… Continued