Corporate Moves Joe Fisher is the new CEO at Streampipe.com of Alexandria, Va. Fisher, and the company’s new chairman, Kurt Krauss, come to Streampipe from Burson- Marsteller, where Krauss held the Worldwide CFO position, and… Continued
Stories by PRNEWS
`Reality TV’ Zooms In on Messaging Inconsistencies, Opportunities
March 5th, 2001 by PRNEWSYour senior execs are plugging your company on Wall Street as a “blue-chip-corporation-turned-New-Economy-player,” but your sales force is hinging pitches on old-school concepts like “longevity” and “experience.” Complicating matters, your customer service reps are operating… Continued
Case Study: ADM Gives Vitamin Logo Shot In Arm
February 26th, 2001 by PRNEWSThe Case Consumers trying to choose a dietary supplement don’t always have an easy job. With so many supplements lining the shelves, it can be hard to determine which bottle has the desired nutrients. According… Continued
Media Insight: Aftermarket Business, Advanstar Communications
February 26th, 2001 by PRNEWS7500 Old Oak Blvd. Cleveland, Ohio 44130-3343 440/891-2604 Fax: 440/891-2675 http://www.aftermarketbusiness.com Aftermarket Business is one of more than 100 b-to-b titles published by Advanstar Communications – which boasts strongholds in markets such as application technology,… Continued
Media Moves
February 26th, 2001 by PRNEWSAdweek reporter Rebecca Flass relocates to the Los Angeles bureau from Boston. Her new beat is West Coast advertising, public relations, and direct marketing. rflass@adweek.com … BusinessWeek department editor Marcia Stepanek, Technology Strategies, was fired… Continued
Reporter’s Notebook
February 26th, 2001 by PRNEWSAmy Frazier, editor of PRN’s sister publication Selling to Kids, recently got an assignment that most reporters only dream about: the American International Toy Fair in New York. Although she didn’t bring us any toys,… Continued
Rocket Scientists and Kiss-Ups Among Us
February 26th, 2001 by PRNEWSDo you identify yourself as a PR goddess when you answer your phone? Do your business cards tout the quasi-cryptic title “AK” (understood, by those “in the know” to stand for ass-kisser?)? Sue Nail, a… Continued
This Just In…
February 26th, 2001 by PRNEWSThe International Association of Business Communicators has revealed financial troubles. The San Francisco-based association lost $1 million last year because of “sloppiness in accounting, financial mismanagement and over-spending,” said President Lou Williams. No one was… Continued