Stories by PRNEWS

Director of Marketing Trinity College in Hartford, CT seeks Director of Marketing. Responsible for developing and implementing communications strategies to various constituencies, using speeches, scripts, newsletters, feature articles, etc. Will advise departments in their marketing… Continued

Reputation, Thy Name Is Media If you think media influence corporate reputations, you didn’t just fall off the turnip truck. A new Web-based service from Washington’s CARMA imMEDIAte analyzes coverage of 700 major companies in… Continued

For Fingertip Information Infusions When You Need Them Out of steam? Need a clue? Get professional refreshment online, using these sites that aggregate information for PR professionals and provide hot links to reams of useful… Continued

By Nancy Turett We’re getting older, but we’re obsessed with feeling and looking younger, an obsession that puts us on a boundless quest for health. We try to eat well and exercise more. We get… Continued

Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued

A Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued

Edelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued

Public relations pioneer Denny Griswold, co-founder and original owner of PR NEWS, died after a long career in the PR spotlight last month in Connecticut. She was 92. “She was the best cheerleader the profession… Continued

All PR execs face a few crises in the course of their careers – but few with more regularity than hospital communicators in major metropolitan cities. PR NEWS last week caught up with Lisa Wyatt,… Continued

With the federal government’s welfare reform act well under way, the welfare caseload has dropped from 12.9 million recipients in 1996 to 5.8 million in 2000. America has its lowest percentage of the population on… Continued