Stories by PRNEWS

Ed Weihenmayer has forged all kinds of relationships between corporations and causes, some that have made international news, even history. At Wall Street stalwart Solomon Brothers, he worked with New York City School summer programs… Continued

Eunice Ellis and Shelley Morehead don’t do PR by the book, but the pair have nourished Pizza Hut’s Book It! program well enough for it to become the largest reading incentive program for kids in… Continued

About half of PR practitioners still “measure” their campaigns based on gut instinct and intuition, according to the 2001 Media Relations Reality Check, an Internet-based survey conducted by QuickSilver Interactive Group, Dallas. A total of… Continued

As part of our ongoing examination of online communications, (and as a curtain-raiser to our upcoming Strategic Online Communications Seminar on June 15 in Boston) PR NEWS (PRN) speaks with Larry Moskowitz (LM), president and… Continued

PR dollars flowing a little less freely these days? PR NEWS went trolling for cost-saving tips from the experts and reeled in the following suggestions (not to mention a few shamelessly transparent plugs): If you… Continued

Radio 635 Massachusetts Ave. N.W. Washington, DC 20001 202/513-2000 http://www.npr.org/programs/totn As the most listened to program in NPR’s impressive talk lineup, “Talk of the Nation” is the stuff PR dreams are made of. The two-hour-long… Continued

In National News: William Nolan, senior editor building/remodeling, retires after 20+ years with Better Homes & Gardens. Shawn Gilliam, technical and projects editor, replaces him. Gilliam: 1716 Locust Street, Des Moines, IA 50309-3023 … Fred… Continued

The biggest business deals are finalized on the greens, right? Now two of the reigning titles in business and golf confirm this fact. Golf Digest and Business Week are buddying up to create a series… Continued

When all else fails, blame the Third World. In his new book, former Presidential candidate and CNN Crossfire host Pat Buchanan says rising birth rates in Africa, Asia and South America are causing Western society… Continued

Incoming Yahoo! CEO Terry Semel will receive the option to purchase 10 million shares of stock, or roughly 1.9 percent of the portal, according to Cnet. Semel is former co-CEO at Warner Bros, with limited… Continued