Stories by PRNEWS

DiscoverWhy is offering a new service designed expressly for the time-strapped marcom professional. An instant market research platform offers answers to your most pressing market research questions overnight instead of in weeks. The DiscoverWhy application… Continued

Last Tuesday marked the 20th anniversary of the Centers for Disease Control’s (CDC) first report about the AIDS virus, a discovery that would signal the beginning of one of the worst public health crises in… Continued

The latest edition of the PR Client Service Manual, a joint publication of the PRSA Counselors Academy and the Gable Group, touts a timely focus on managing in tumultuous times and using technology to improve… Continued

Corporate communications can make or break a merger or acquisition, according to a new study of over 250 corporations, conducted by de Jager & Co. last month. Results showed that when a corporation proactively communicates… Continued

“Ooops. We goofed. We’re sorry.” These words summarize a great many crisis communications strategies. Somewhere, someone makes an uninformed decision, it backfires and the media has a field day. What can an organization do but… Continued

For more than a decade, Baltimore, Md. has been portrayed as a symbol of urban decay – particularly on TV shows such as “Homicide” and “The Corner” — both use the locale as the backdrop… Continued

135 West 50th Street New York, NY 10020-1393 212/522-1212 http://www.sikids.com Want access to some of today’s most powerful American consumers? Look no further than Sports Illustrated for Kids. It reaches one million tweens and teens,… Continued

In National News: Aaron Brown, anchor of the Saturday edition of ABC’s “World News Tonight,” will leave this summer to join CNN as an anchor of a new evening newscast. ABC: 212/456-4040; CNN: 404/827-1500 …… Continued

7.6 million broadband subscribers in the U.S. and 1.7 million in Canada, represent a North American penetration rate of about 8.2% for high-speed broadband access. Seventy percent of broadband subscribers connect to the Web via… Continued

Although Yahoo! has denied interest in entering the broadcasting biz, the New York Post is reporting that the Web giant is in talks with LivePlanet, a production/distribution company whose founders include Matt Damon and Ben… Continued