Stories by PRNEWS

America Online debuts a new content area designed specifically for its Latino users in the U.S. The new area, run by AOL’s Latin America subsidiary, offers bilingual content and community and features original material from… Continued

Healthcare Business magazine is making a name change. Starting this month, the publication will be known as HealthLeaders, a more apt description of the pub’s mission, according to publishers. HealthLeaders offers insight for senior healthcare… Continued

It may not have Little Havana, but Miami’s neighbor to the north is recognizing the influence of its growing Latino population. Editors at the Orlando Sentinel have unveiled plans for a weekly publication covering local,… Continued

Ladies’ Home Journal unveils a “Power of Women” issue in November. Publisher Dan Lagani tells PRN’s sister publication, min, that the issue will be “a modern execution” of the 53-year-old tagline, “Never Underestimate the Power… Continued

Just in time for Independence Day, Time launches a five-part monthly series on “America’s Best.” Due to run through November, the series highlights Americans who are tops in their field. CNN will produce five broadcast… Continued

United Airlines’ parent company announces plans to buy MyPoints.com, an online marketing company, in a deal valued at $105 million. MyPoints gathers consumer information on and offline to use in selling products and services. Sterling… Continued

Comedian Jerry Lewis, and national chairman of the Muscular Dystrophy Association, evidently needs some media training. In a recent appearance on CBS’ “Morning Show,” Lewis referred to those suffering muscular dystrophy as “cripple[s] in a… Continued

Who knew that Emily Post was not only an etiquette expert, but also a measurement maven? Response cards, traditionally reserved for only the most mannerly social affairs, apparently have become a choice metric for media… Continued

Marcom pros at Disney have a tough task on their hands in promoting “Pearl Harbor.” The company has toned down what could be construed as offensive messages and references for the film’s launch in Japan… Continued

Watch out, Ford and Firestone. According to the Booth Harris Trust Monitor, a whopping 82% of consumers stop using a company’s products or services when trust is broken. The Trust Monitor, commissioned by PR firm… Continued