Stories by PRNEWS

Wondering which section of the Sunday paper to target with your pitch? Depends on the consumer you’re trying to reach, according to a study sponsored by Parade. Researchers at Harris Interactive and Yankelovich interviewed 1,005… Continued

A new study from Lyra Research finds consumers turning to the Web for news and information – and away from TV, newspapers and magazines. Lyra interviewed more than 1,200 consumers and found 37% of respondents… Continued

PR Newswire launches U.S. Hispanic and Latin America Broadcast Services, offering production and distribution services for Spanish language video and audio content. U.S. Hispanic and Latin American media are starved for b-roll and VNRs in… Continued

Corporate Moves Estee Lauder promotes Marianne Diorio from VP, communications to SVP, communications for the company’s specialty brands. Florence Nimo becomes VP, global communications. Men’s Health hires Aimee Geller Promisel as director of PR. Previously,… Continued

Marina Ein, the high-profile spokeswoman hired by Rep. Gary Condit, has suffered her own share of negative fall-out from the Chandra Levy case. Ein has been broadly criticized for not bringing Condit forward to discuss… Continued

In late 1999, only about 20% of California fourth graders were considered proficient readers. The California Governor’s Office of the Secretary for Education implemented a sweeping statewide campaign called READ California, designed to promote reading… Continued

One California St. 29th Floor San Francisco, CA 94111 415/293-4800 Business 2.0 is weathering the crash of the new economy titans better than some. Time Inc.’s FORTUNE Group acquired the publication last month, and has… Continued

National News: Grainne McCarthy, former bureau chief, Dow Jones Newswires, Indonesia, returns to the newswire’s New Jersey bureau as a special writer on the Money desk, covering economics, fixed income securities and foreign exchange. 201/938-2381… Continued

With this issue, we begin an ongoing series examining the public relations challenges specific to a variety of vertical industries – and how a PR pro in any industry can learn and apply a variety… Continued

Integris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories at their two large metro medical centers in Oklahoma City… Continued