Stories by PRNEWS

Cleaning Up The Christian Science Monitor

August 20th, 2001 by

The Monitor launches a redesigned Web site, http://www.csmonitor.com, to better serve its 600,000 monthly visitors. The paper says its Web readers navigate differently than newspaper readers, so it has reorganized content and created new original… Continued

PR in Paradise Sets Sales for a New Course

August 20th, 2001 by

PR NEWS continues its look at PR trends in specific vertical markets. This week: the hotel biz. Hotel PR jobs – particularly those on the consumer marcom side – are still among the most enviable… Continued

This Just In…

August 20th, 2001 by

US Airways faces a communications debacle in the wake of its failed attempt at a merger with United Airlines. The company announced a vast restructuring, positioning itself as a global and low-cost carrier, a plan… Continued

Hunting for Summer Reading

August 20th, 2001 by

Finding a new job in the PR industry these days requires more homework than it used to. Be Hunted! is a new book authored by Smooch Reynolds, president and CEO of the Repovich- Reynolds Group,… Continued

Indies Band Together

August 20th, 2001 by

More than 30 independent PR firms have joined forces to create a Web-based global network of independent communications services providers called GlobalFluency. This Independent Network of Influence includes 36 agencies in 26 countries. The indies… Continued

From the Mouths of Middle Managers

August 20th, 2001 by

Most mid-level managers would rather be CEO at Wal-Mart than Bridgestone, according to a new corporate reputation survey from Brouillard Communications. While it’s no surprise that America’s friendliest retailer won out over its most beleaguered… Continued

Q & A: Managing PR Expectations

August 20th, 2001 by

Your media relations program may be a success, but does your CEO think so? Mary Kuramoto, U.S. Marketing Mana-ger for Worldinsure US Holdings Ltd., will discuss how to nurture realistic expectations at the PR Strategies… Continued

Placing an Exclusive: a Deal with the Devil?

August 20th, 2001 by

A hopeful PR practitioner writes, Dear Uncle Paul: In hopes of getting a story placed in the local Riverdale Daily Rapids, I offered the home improvement editor an exclusive story on why my dotcom CEO… Continued

Hack Attack Warrants Full Court Press

August 20th, 2001 by

Lawsuits filed against Internet hackers generally don’t play well for big corporations. The company inevitably looks like Goliath, while the smaller defendant is portrayed as a romantic outlaw. But Mattel Interactive really had no choice… Continued

Media Insight: "Boom Town"

August 20th, 2001 by

The Wall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The Marketplace section of The Wall Street Journal is arguably some of the most coveted media real estate in the… Continued