The Monitor launches a redesigned Web site, http://www.csmonitor.com, to better serve its 600,000 monthly visitors. The paper says its Web readers navigate differently than newspaper readers, so it has reorganized content and created new original… Continued
Stories by PRNEWS
PR in Paradise Sets Sales for a New Course
August 20th, 2001 by PRNEWSPR NEWS continues its look at PR trends in specific vertical markets. This week: the hotel biz. Hotel PR jobs – particularly those on the consumer marcom side – are still among the most enviable… Continued
This Just In…
August 20th, 2001 by PRNEWSUS Airways faces a communications debacle in the wake of its failed attempt at a merger with United Airlines. The company announced a vast restructuring, positioning itself as a global and low-cost carrier, a plan… Continued
Hunting for Summer Reading
August 20th, 2001 by PRNEWSFinding a new job in the PR industry these days requires more homework than it used to. Be Hunted! is a new book authored by Smooch Reynolds, president and CEO of the Repovich- Reynolds Group,… Continued
Indies Band Together
August 20th, 2001 by PRNEWSMore than 30 independent PR firms have joined forces to create a Web-based global network of independent communications services providers called GlobalFluency. This Independent Network of Influence includes 36 agencies in 26 countries. The indies… Continued
From the Mouths of Middle Managers
August 20th, 2001 by PRNEWSMost mid-level managers would rather be CEO at Wal-Mart than Bridgestone, according to a new corporate reputation survey from Brouillard Communications. While it’s no surprise that America’s friendliest retailer won out over its most beleaguered… Continued
Q & A: Managing PR Expectations
August 20th, 2001 by PRNEWSYour media relations program may be a success, but does your CEO think so? Mary Kuramoto, U.S. Marketing Mana-ger for Worldinsure US Holdings Ltd., will discuss how to nurture realistic expectations at the PR Strategies… Continued
Placing an Exclusive: a Deal with the Devil?
August 20th, 2001 by PRNEWSA hopeful PR practitioner writes, Dear Uncle Paul: In hopes of getting a story placed in the local Riverdale Daily Rapids, I offered the home improvement editor an exclusive story on why my dotcom CEO… Continued
Hack Attack Warrants Full Court Press
August 20th, 2001 by PRNEWSLawsuits filed against Internet hackers generally don’t play well for big corporations. The company inevitably looks like Goliath, while the smaller defendant is portrayed as a romantic outlaw. But Mattel Interactive really had no choice… Continued
Media Insight: "Boom Town"
August 20th, 2001 by PRNEWSThe Wall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The Marketplace section of The Wall Street Journal is arguably some of the most coveted media real estate in the… Continued