Stories by PRNEWS

Public relations professionals and their counterparts in the investor relations department have, in the past, jealously guarded their respective roles. But in an economy that includes online investors, Regulation FD and, in many cases, dramatically… Continued

The holidays are right around the corner … at least in the publishing world. Pitch your holiday story, products or services to these women’s pubs: Essence Essence Communications Inc. 1500 Broadway, 6th Floor, New York,… Continued

Favorite Haunts is scheduled to launch in October, geared at travelers with paranormal preferences. The magazine covers a variety of upscale destinations – all of which feature the added amenity of a resident ghost. The… Continued

For Wall Street heavies with a sense of humor, TheStreet.com launches “The Five Dumbest Things on Wall Street This Week.” The column, written by K.C. Swanson, covers the most ill advised moves taken by companies,… Continued

Time, Inc. will revive Life for the second time since it originally folded in 1972, this time as a “bookazine.” Life will publish eight times in 2002, ad-free. Time Senior Editor Robert Sullivan will cover… Continued

Editors at New York Magazine are building on the success of their wildly popular Best Doctors issue with the launch of “Strong Medicine,” a new medical column that will cover the ever-changing world of healthcare… Continued

ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17- 22), and… Continued

Time Inc. unveils the new Business 2.0, a combination of the old Business 2.0 and eCompany Now. The inaugural issue investigates the economic impact of the Web. FitzGerald Communications creates a financial and crisis communications… Continued

As former White House and Hill staffers settle into private sector PR jobs in the wake of the last election, industry rhetoric once again turns to the merits of running PR programs like political campaigns.… Continued

Next time your pitch misses the mark with a prickly reporter, skip the dogged relationship building and go straight to bribery. Smarmy? Sure. But as long as it falls under the euphemistic heading of “sponsorship,”… Continued