Recent business events have severely eroded consumer trust in American corporations, according to the Golin/Harris Trust Survey. The survey was conducted in February among 700 Americans and shows 69 percent are skeptical of corporations and… Continued
Stories by PRNEWS
Community Relations Balances National and Local Communities
March 4th, 2002 by PRNEWSSince Sept. 11, top corporate communications pros have been faced with the challenge of how to serve not only their local communities, but to aid a healing national community. Companies that have been successful in… Continued
Special Issue: Community Relations
March 4th, 2002 by PRNEWSIn this special issue of PR NEWS, we examine an element of corporate communications that has taken on paramount importance since Sept. 11. The Cone/Roper2001 Corporate Citizenship Survey shows Americans overwhelmingly looking to corporations to… Continued
Strategy of the Week
February 25th, 2002 by PRNEWSAt a recent meeting of the PRSA National Capital Chapter, Steve Eldridge, “sprawl and crawl” (transportation) reporter for WTOP radio, advised communicators against giving exclusives. “I would suggest avoiding exclusives,” Eldridge said. “When an event… Continued
15 to Watch
February 25th, 2002 by PRNEWSDon’t miss your chance to nominate your most valued young colleague! Deadline for nominations for PR NEWS’ annual 15 to Watch list is March 11. We honor the 15 young players (35 and under) who… Continued
Ich Bin Ein Berliner
February 25th, 2002 by PRNEWSCommunica-tions consultants will be enjoying the charms of the fatherland in 2003 when they attend the International Communications Consultancy Organisation’s 2003 conference. The Berlin meeting is the third biennial meeting for ICCO, with national associations… Continued
Energizing Employees
February 25th, 2002 by PRNEWSHow can employee relations have an impact on ROI? An enthusiastic workforce is a productive workforce. IABC and Aon Consulting will present a conference on “Energizing Your Workforce through Effective Communication,” March 21-22 in Washington,… Continued
Old Dogs and New Tricks
February 25th, 2002 by PRNEWSDWJ Television offers lessons in broadcast communications – from the traditional (VNRs, SMTs and PSAs) to the latest in high-tech PR (Webcasting, audio and video streaming, and eVNRs) – at “Old Dogs & New Tricks:… Continued
Biz360 on the Tube
February 25th, 2002 by PRNEWSBiz360 adds video monitoring to its Market360 tool, allowing users to monitor broadcast content along with print and Web media. The new addition is the result of a partnership with multivision inc., a video monitoring… Continued
H&K Covering the Whole Spectrum
February 25th, 2002 by PRNEWSHill and Knowlton partners with the Spectrum Group in Washington, D.C. to offer clients better business-to-government resources. The Spectrum Group has an extensive network of former U.S. government and military experts who offer insight on… Continued