Stories by PRNEWS

Part Two of a Two-Part Series on Media Measurement Measuring a media campaign is no easy task, especially given the ongoing debate over what constitutes valid measurement. Can media coverage really be accurately tied to… Continued

March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR News Register at http://www.prandmarketing.com

A powerful community relations campaign can do double duty as a hook for nationwide media coverage. When Boudin Bakery, founded in 1849 by French immigrants, celebrated its 150th anniversary in San Francisco, the Shinoff Group… Continued

A strong community relations program has become more critical than ever in the wake of the terrorist attacks on America. The Cone/Roper 2001 Corporate Citizenship Survey found that Americans are more willing than ever to… Continued

The deadline to submit nominees for PR NEWS’ esteemed list of the hottest young players in PR is fast approaching! Don’t miss your chance to nominate a deserving colleague. Send entries by March 11. We’ll… Continued

LeFile.com, a Web site offering information on best practices in corporate Web sites, is opening a competition to identify the Top 10 investor relations sites for 2002. The SEC is encouraging companies to post more… Continued

Make Your Mark, a PR agency designed specifically for budget-strapped high-tech companies, is launching with the tantalizing promise of low-cost, no-contract service. Mark Stevens, MYM founder and veteran of JPR Communications, will offer primarily media… Continued

Sterling Hager launches PRESSCO, Public Relations Essentials for Small and Start-Up Companies, a new portfolio of service offerings for smaller technology companies. PRESSCO projects offer small companies and start-ups Sterling Hager’s services, including planning; writing… Continued

Don’t miss out on need-to-know information about how to measure PR’s impact on the bottom line. Register today for “Quantifying Your Contribution: Measuring the Impact of PR on Your Company’s Bottom Line,” an exclusive PR… Continued

New Jersey residents put up with a lot when it comes to their neighbors in Manhattan: Unfavorable comparisons and constant New Jersey jokes are one thing. But when it comes to New York City’s garbage,… Continued