Stories by PRNEWS

Reader’s Digest Association is giving up on the Baby Boomers – evidently they haven’t taken well to its New Choices lifestyle title aimed at the newly-senior marketplace. Low ad pages and renewals, especially after direct… Continued

Line56 magazine is drawing the line on its old format. The new pub will be introduced this spring as a quarterly, focused on original research and interpretive analysis of e- business. Line56.com, which offers e-business… Continued

CEOs are finally recognizing the importance of communication … at least with each other. AT&T gets patriotic publicity through the development of CEO Link, a network of top-level execs linked by a wireless telephone network… Continued

Super Bowl viewers this year saw mysterious ads for something called “mlife.” Many assumed the product came from insurer Metropolitan Life, aka MetLife. In fact, mlife is a wireless product from AT&T – and MetLife’s… Continued

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This week’s Strategy of the Week comes from Barbara Ware, VP public relations for eMedicine, who advises PR pros to educate senior management about the media and the importance of deadlines. “When ‘Today’ calls, there’s… Continued

PRSA is accepting early registrations for the 2002 International Conference, “Public Relations: Interpreting a World of Change and Challenge,” Nov. 16-19 in San Francisco. Early bird registration fees are $795 for members and $1,085 for… Continued

Want to use your communications skills to help your community? The American Red Cross and the National Capital Chapter of PRSA are preparing a communications response team for the D.C. area. The Red Cross will… Continued

When a country music network launched a major event marketing campaign, sending 18-wheeler promotional trucks to Wal-Mart parking lots to boost the network’s visibility, its measurement program was a perfect example of how not to… Continued

In the public relations environment, anyone can be thrust into the public eye at a moment’s notice and be called upon to speak to a live audience, appear on television or make a positive impression… Continued