Have a lead on a great healthcare PR story? Now’s the time to send it our way. PR NEWS will publish a special issue devoted to healthcare public relations Monday, July 29. Send leads to… Continued
Stories by PRNEWS
Public Relations in Reputation Rescue Mode in Accounting Industry
July 22nd, 2002 by PRNEWSIf ever there was a time to accentuate the positive, this is it – at least as far as the accounting industry is concerned. In the wake of the Enron/Andersen debacle, and faced with a… Continued
‘Tis the Season to Pitch Christmas: Comfort, Charity Lead Holiday PR
July 22nd, 2002 by PRNEWSBetween quick runs to the beach, PR pros are busy making their holiday press lists and checking them twice. Among companies pitching for the holidays this summer, we were not surprised to find that home,… Continued
Strategy of the Week
July 15th, 2002 by PRNEWSYou focus massive efforts on media training high-ranking executives (or, in the case of agencies, client spokespeople). But when reporters call, are you prepared to sit in the hotseat? We’ve found that all too often,… Continued
More than Just Clips
July 15th, 2002 by PRNEWSVocus teams with CyberAlert to offer clip collection and analysis within the Vocus Public Relations service. Vocus customers will be able to collect clips through CyberAlert (an Internet-based media-monitoring service) and manage and analyze those… Continued
No Need to Know Numbers?
July 15th, 2002 by PRNEWSWhat quality would you prefer your CEO to have: honesty, vision, financial savvy or strong communications skills? Evidently recent events have taken their toll: Most PR professionals responding to a recent poll by WorkinPR said… Continued
KDPaine, Delahaye Medialink Make Peace
July 15th, 2002 by PRNEWSKDPaine & Partners and Delahaye Medialink have reached an out-of-court agreement over the lawsuit that forced KDPaine President Katie Paine to temporarily shutter The Measurement Standard and shut down her measureofsuccess.com Web site (PRN, June… Continued
American Pastime Risks Credibility
July 15th, 2002 by PRNEWSJust when America needs its national identity the most, the national pastime seems to have joined the ranks of greedy corporations and ruthless executives. At least that’s what many fans are saying in the wake… Continued
SWATing Executives
July 15th, 2002 by PRNEWSPresident Bush’s speech on corporate responsibility last week unveiled or endorsed several proposals for keeping crooked execs in line, including a financial crimes “SWAT” team that would investigate alleged abuses of power. The speech underscored… Continued
Convergence of Investor Relations and Corporate Communication
July 15th, 2002 by PRNEWSAlmost 50 years ago, a function called “investor relations” was created within the public relations division at General Electric for the purpose of communicating with investors. In those days, individuals rather than institutions dominated the… Continued