Stories by PRNEWS

How’d You Get That?

November 11th, 2002 by

Sometimes a letter to the editor accomplishes next to nothing. But a well-written, respectful letter can be a powerful tool when it points out serious misperceptions, or just provides solid information you know the pub’s… Continued

More Tech Pubs Sign Off

November 11th, 2002 by

The latest edition of the technology pub obituaries includes two local pubs and suite of international mags: Washington Business Forward, launched in 1999 as a glossy Washington, D.C.-area tech pub covering the area’s once-burgeoning high-tech… Continued

Corporate Content

November 11th, 2002 by

From the publishers of the Wall Street Journal comes a new publication taking on corporate management issues. Dow Jones Corporate Governance is a new weekly newsletter focused on news and issues involved in the management… Continued

Trends & Tactics…

November 11th, 2002 by

Trend The gay and lesbian community keeps a close watch on how and where you’re presenting your brand in the marketplace. Bob Witeck, of Washington, D.C.-based Witeck Combs, which specializes in marcom to the gay… Continued

The Road Back: A 12-Step Program to Restoring Reputation

November 11th, 2002 by

Part Two of Two Your corporation or CEO has done wrong, but if you followed our experts’ advice in the first part of this series (PR NEWS, Nov. 4), you’ve admitted the truth quickly, tried… Continued

Build Support Internally, Trust Externally with Gay Market

November 11th, 2002 by

In the mid-1990s American Airlines advised employees to remove pillows and blankets from flights headed toward the gay rights march on Washington to avoid possible HIV contamination. Gay and lesbian organizations and media nationwide slammed… Continued

Strategy of the Week

November 4th, 2002 by

It’s awards season, and there are plenty of programs out there to honor the best in communications. PR NEWS is currently accepting late entries in the CSR Awards, as well as entries for our PR… Continued

Cooperating with the Lawyers

November 4th, 2002 by

We know it’s not always easy to get along with legal counsel, especially when the attorneys prioritize their “no comment” agenda over your communications goals. We’ve designed a Webinar to help you gain a better… Continued

H&K Partners on Public Policy

November 4th, 2002 by

Hill and Knowlton joins forces with Chicago firm Wilhelm & Conlon to provide public policy, issues and reputation management services. H&K will provide PR services, while Wilhelm & Conlon will offer up its expertise in… Continued

10 Questions to Ask a Reporter

November 4th, 2002 by

The five Ws – who, what, why, where and when – are the staples of journalism. They are the root of any questions that reporters ask us and our clients. If the five Ws are… Continued