Stories by PRNEWS

PRSA’s Bottom Line

April 21st, 2003 by

After spending a couple of years in the red, PRSA has started to improve its balance sheet. The PR organization, with nearly 20,000 members, last week reported that earnings grew to $1.7 million in 2002… Continued

Another Advertising Defeat

April 21st, 2003 by

The Philadelphia Inquirer plans to cease publication of its century-old Sunday magazine this summer because of the still-sagging advertising market. The magazine will be replaced in mid-July by an eight-page full-size feature section running most… Continued

Nike v Kasky goes before High Court

April 21st, 2003 by

It’s nail-biting time for communications and PR executives. On Wednesday (April 23) the U.S. Supreme Court will hear oral arguments in Nike Inc. et al. v. Marc Kasky, in a case that could have dramatic… Continued

Are the Media Hitting ‘Delete’ When They Get Your Emails?

April 21st, 2003 by

E-mails may seem quaint a few years from now, when computer chips have been planted in our brains and we’re all having mind-melds without the assistance of a modem. Until that day arrives, however, e-mail… Continued

Trend…

April 21st, 2003 by

A recent survey conducted by D S Simon Productions Inc in March — immediately after the completion of February sweeps (and before the SARS scare) — found that 23% of healthcare reporters would choose to… Continued

Survey: CEOs Becoming More Confident In Their PR Executives

April 21st, 2003 by

“PR plays a key role in promoting innovation.” “PR helps us put our best foot forward.” “PR complements other key initiatives.” The rallying cries of a mutual admiration society for PR professionals? No, they’re just… Continued

Optimizing Webcasting Beyond Regulation FD Compliance

April 14th, 2003 by

When it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued

Developing the Right PR, Legal Message Points During a Crisis

April 14th, 2003 by

Few media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued

PR Campaign For Bank Merger Gains Buy-In From Media, Execs

April 14th, 2003 by

In 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued

Media Insight: The Daily Deal

April 14th, 2003 by

The Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued