Stories by PRNEWS

Environmentalists Shift PR Tactics As War, SARS, Grab Headlines

May 5th, 2003 by

For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and “bunker- buster” bombs, or most… Continued

Roundtable: How PR Execs Can Keep Boards of Directors Above Board

May 5th, 2003 by

Helping their companies respond to a slew of new corporate governance rules is one of the biggest challenges facing PR pros these days. “Listing Standards” recently mandated by the New York Stock Exchange and the… Continued

Seven Key Steps to Proving the Value of Your PR

April 28th, 2003 by

“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued

Earning Guidance: To Do or Not to Do?

April 28th, 2003 by

Rarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued

Stepping up to the Plate: Key Strategies for Grand Openings

April 28th, 2003 by

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued

Media Insight: Media & Marketing edition of WSJ.com

April 28th, 2003 by

Dow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued

Bugaboos

April 28th, 2003 by

Deroy Murdock used to say he wrote about everything except sports and the Middle East. But in a post 9-11 universe writing stories about the Middle East has become routine for Murdock, a syndicated columnist… Continued

A Gem for Maurie Perl

April 28th, 2003 by

Maurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued

IABC Mulls Annual Meeting Location

April 28th, 2003 by

The IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued

Q/A American Airlines Hits The [PR] Skids

April 28th, 2003 by

The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued