For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and “bunker- buster” bombs, or most… Continued
Stories by PRNEWS
Roundtable: How PR Execs Can Keep Boards of Directors Above Board
May 5th, 2003 by PRNEWSHelping their companies respond to a slew of new corporate governance rules is one of the biggest challenges facing PR pros these days. “Listing Standards” recently mandated by the New York Stock Exchange and the… Continued
Seven Key Steps to Proving the Value of Your PR
April 28th, 2003 by PRNEWS“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued
Earning Guidance: To Do or Not to Do?
April 28th, 2003 by PRNEWSRarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued
Stepping up to the Plate: Key Strategies for Grand Openings
April 28th, 2003 by PRNEWSFor years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued
Media Insight: Media & Marketing edition of WSJ.com
April 28th, 2003 by PRNEWSDow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued
A Gem for Maurie Perl
April 28th, 2003 by PRNEWSMaurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued
IABC Mulls Annual Meeting Location
April 28th, 2003 by PRNEWSThe IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued
Q/A American Airlines Hits The [PR] Skids
April 28th, 2003 by PRNEWSThe fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued