Stories by PRNEWS

Jon Fine has been covering consumer magazines and newspapers for Advertising Age since the summer of 2000. His pieces usually run in the first few pages of Ad Age — considered choice real estate for… Continued

HealthSouth Corp., the nation’s largest chain of rehabilitation hospitals, has been on the front pages practically every day lately because of a growing accounting scandal. When the scandal broke, HealthSouth hired global health consultancy Euro… Continued

EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms… Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc.… Continued

If you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued

Fledgling companies feasted at the trough of equity markets during the late 1990s. But when the markets went bust in 2000, so did initial public offerings. IPOs reached a peak of 443 in 2000 but… Continued

The “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued

Remember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued

The concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued

Firms that have a stake in transatlantic relationships will have to take a step back to determine whether American attitudes about French and German products are a flash-in- the-pan or a long-term phenomenon. “The way… Continued

A recent survey exploring American attitudes toward international products and companies since the beginning of the war in Iraq shows – not surprisingly — that consumers are more skeptical of purchasing French, German and Canadian… Continued