Stories by PRNEWS

We were impressed with a press release that hit our desk the other day from Vocus and it serves as a positive follow-up to our April 28th article on the prevalence of poorly written press… Continued

Sherry Sadler McDonnell and Julie B. Fix, both past president of the Texas Public Relations Association, have teamed up to form McDonnel & Fix Unlimited, a PR firm specializing in communications and events for nonprofit… Continued

Although the media markets are still weighed down by recession, newspapers are holding their own, says a recent study. The total average paid circulation of the 814 newspapers reporting to the Audit Bureau of Circulation… Continued

PR pros involved in marketing communications might want to regroup when it comes to targeting Hispanics, who, along with Asians, make up one of the fastest growing markets in the U.S. A “Top of Mind”… Continued

PRtrak’s “Share of Discussion” methodology continues to stir a thorny debate about the effectiveness of measurement tools and underscores an industry need for a standard measurement metric. At best, this latest debate has industry players… Continued

For companies involved in corporate social responsibility, the conversation is quickly changing — and communication execs need to get up to speed. With a plethora of new governmental regulations for companies to follow, constant calls… Continued

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At… Continued

The school year is coming down the home stretch. But when grade school classes resume in September, a quarter of a million teachers nationwide will have a special assignment for their students, compliments of an… Continued

Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued

Sure, the Internet offers a treasure trove of alternative news Web sites. But when a huge story hits, Web users turn to the more traditional media outlets to get their information fix, as this study… Continued