Stories by PRNEWS

CAMPAIGN TYPE: Product Launch TIMEFRAME: October 2002- March 2003 BUDGET: $50,000 As sports reporters gathered at Joe Robbie Stadium in Miami for Opening Day of Major League Baseball in 2003, they noticed more buzz than… Continued

In an episode of “The Simpsons” a cat burglar robs the citizens of Springfield deaf, dumb and blind, stealing, among other valued items, Lisa’s saxophone and Bart’s stamp collection. After Homer starts a vigilante group… Continued

After the non-news of the last few nasty election months it’s time to get back to reality. Oh right. We don’t have that luxury. Reality is just on TV and sometimes on novelty Web sites… Continued

By Cheryl Metzger Director of Communications – White Horse The holidays are upon us, and you may be wondering whether or not to add a little holiday flair to your Web site. The answer depends… Continued

Throughout the year UPS.com delivers packaging information to the b-to-b companies that are the shipping giant’s bread-and-butter. But from November through December, when UPS plans to ship more than 340 million packages, UPS.com adds a… Continued

On Sept. 30 global drug maker Merck pulled its blockbuster arthritis drug Vioxx off the market after studies showed that using the drug could lead to increased risk of heart attack and stroke. On November… Continued

Is “PR TV” next? Last week marked the debut of “Stars of PR (with Cindy R)” on internet radio station VoiceAmerica (http://www.voiceamerica.com). The ‘Cindy R’ referred to in the program is Cindy Rakowitz, a 25-year… Continued

Leaders of the (CEO) Pack…It’s a list worth noting for PR execs who have access to the inner sanctum. Or better yet, PR managers striving for a permanent “seat at the table.” The list of… Continued

Secrecy seldom pays off as a communication strategy and never has that been more evident than in the recent cases of insurance giant Marsh & McLennan Cos. and pharmaceutical company Merck. When a company or… Continued

Is “trust” starting to eclipse “transparency” as the mantra for corporate America? The importance of corporate “transparency” has been knocked around in the business press for the last several years but the scandals just keep… Continued