Stories by PRNEWS

In this day and age, there is no shortage of senior-level PR and communications executives, nor is there a shortage of membership communities through which they can network with one another. But, when it comes… Continued

Blogging In The B2b Sector It’s yet another survey reemphasizing the prevalence of blogs – this time in the business-to-business sector. The study, commissioned by research company KnowledgeStorm and advertising agency Universal McCann, surveyed 4,500… Continued

Though Google’s entrée into the world of officially recognized verbiage was a recent occurrence (it was immortalized in the Merriam-Webster and Oxford English dictionaries as a verb this past summer), its cyber dominance has been… Continued

“This, too, shall pass.” So says Thomas J. Perkins, a venture capitalist who resigned from Hewlett-Packard’s board in May, in response to the current drama surrounding the company’s involvement in the potentially illegal monitoring of… Continued

This article is written by James E. Lukaszewski, president of the Lukaszewski Group, and is excerpted from the just-published PR News Crisis Management Guidebook. The guidebook is available at http://www.prnewsonline.com Crises can be career-defining and… Continued

For doctors, it’s M.D. For post-doctorate grads, it’s Ph.D. For lawyers, it’s Esq. Each signoff at the end of one’s name is a conspicuous stamp of approval in many communities, a sign that said person… Continued

By Frank Ovaitt As ever more money flows into event sponsorship, top management naturally starts asking what the company is getting in return. Increased sales are always a welcomed answer, of course. But not all… Continued

The “short list” has been finalized in the annual competition in search of the leading PR professionals of the year. Below are the finalists in PR News’ annual PR People Awards and the four PR… Continued

Company: MetLife Agency: David Michaelson & Company, LLC Timeframe: 2001-2003 Budget: $20,000 David Michaelson knows how to face a challenge head-on. In a recent group of studies conducted by David Michaelson & Company, LLC, for… Continued

Unless you’ve been living under a rock for the past few years, you are already well aware of yet another blossoming cyber trend: using online networking communities as a PR vehicle (see page one, “Online… Continued