Stories by PRNEWS

The recent federal sentencing of three animal rights radicals to long prison terms for their threat-and-harassment campaign against a medical research company may slow further actions by such groups. Perhaps more importantly, though, it serves… Continued

Company: Ugobe Agency: Shift Communications, LLC Timeframe: February 2006, ongoing Build a better launch event, and the world will beat a path to your door. It would be nice if creating a great product launch… Continued

PR For Public Affairs – Online A survey conducted by the Pew Internet Project looked at the number of Americans turning to the Internet for news or information about politics and the mid-term elections in… Continued

It’s a notable trend even Tom Friedman would celebrate: As a low-cost global online network continues to grow and thrive, the communications world as we know it is flattening out and seeping into all corners… Continued

The School for Scandal What began as a murmur on the scale of corporate scandals is evolving into a roar. Hard on the heels of the news that Hewlett-Packard Chairwoman Patricia Dunn knew about the… Continued

The CSR press release should be a mainstay of your CSR communications plans and be treated strategically.

Peruse the headlines of any leading newspaper, and you are guaranteed to find ample evidence that we live in an increasingly litigious world. For example: Hewlett-Packard executives are in the midst of a congressional hearing… Continued

A hundred and fifty years ago, branding was limited to cattle and convicts. Today, it encompasses sciences ranging from concept to ideology, and in some way or another, we are all its prisoners. Now the… Continued

Given the nature of the relationship between healthcare providers and individuals seeking care or treatment, reputation is integral to the trust and credibility of the institution as a whole. Thus, communicating the healthcare industry’s integrity… Continued

Companies: Honeywell International and NASA Timeframe: 2005 – ongoing Assuming that the first person to walk on Mars is probably sitting in an elementary or middle school right now somewhere in the United States, NASA… Continued