Stories by PRNEWS

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but-traditional strategies. From a marketing communications effort that united a country… Continued

By Dan Simon The financial services industry is currently living through its most unusual cycle in over a generation. To get a sense of how unprecedented the current situation is, consider the heritage of some… Continued

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but… Continued

Wikipedia uses the sophisticated French-based portmanteau–a blend of two or more words–to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

With the economy having fallen on hard times, brand managers and their communications counterparts now find themselves faced with a difficult challenge: They need to launch new products and services to stay competitive, but consumers’… Continued

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and… Continued

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to… Continued

On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of… Continued