Stories by PRNEWS

2008 PR News Platinum PR Issue Winner: Editorial/Op-Ed

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

What Do We Mean by "Sustainable Globalization?"

November 24th, 2008 by

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national… Continued

2008 PR News Platinum PR Issue Winner: Crisis Management

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Community Relations

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Online Communications

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Branding

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Marketing Communications

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Financial/Investor Relations

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but-traditional strategies. From a marketing communications effort that united a country… Continued

Tip Sheet: Best of Times, Worst of Times: Mining Financial Communications When Crises Are the Norm

November 24th, 2008 by

By Dan Simon The financial services industry is currently living through its most unusual cycle in over a generation. To get a sense of how unprecedented the current situation is, consider the heritage of some… Continued

Case Study: I See London, I See France: Social Media Campaign

November 24th, 2008 by

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued