Stories by PRNEWS

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following… Continued

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity.

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three… Continued

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com.  While most respondents rate the environment as "important" or "extremely… Continued

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2.… Continued

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued

â–¶ ROI = Return on Innovation: BusinessWeek, in conjunction with Boston Consulting Group, recently released its annual “Most Innovative Companies” rankings, revealing that the global economic downturn has introduced shifting perceptions of innovation’s role in… Continued