Stories by PRNEWS

If you want to be a leader, you must be a good communicator.  Or as Winston Churchill once said, “The difference between leadership and mere management is communication.” Two of the most powerful statements you… Continued

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the… Continued

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the… Continued

The days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up… Continued

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued

Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession.

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

â–¶ Prove It or Lose It: According to a new BBMG Conscious Consumer Report called “Redefining Value in a New Economy,” 77% of surveyed consumers believe they “can make a positive difference by purchasing products… Continued