Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: • 42%… Continued
Stories by PRNEWS
Green Products Reign in a Poor Economy
May 11th, 2009 by PRNEWSIn this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued
A PR Firm Turns a Gaming Event into a Worldwide Sensation
May 6th, 2009 by PRNEWSWidely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued
Turning the Corner: How Employers are Helping Staff Green Their Daily Commute
May 5th, 2009 by PRNEWSEmployers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued
Best Practices for Using Web Video in Employee Communications
May 4th, 2009 by PRNEWS1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued
Quick Study: CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online
May 4th, 2009 by PRNEWSâ–¶ Fortune Favors the Bold: A recent survey of CFOs at Fortune 1000 companies, conducted by DiMassimo Goldstein (DIGO), offers insight into topics ranging from marketing budgets and expenditures to social media use. Among the… Continued
Domino’s Crisis Revisited
May 4th, 2009 by PRNEWSDomino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued
Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis
May 4th, 2009 by PRNEWSCrisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued
Career Management Best Practices
May 4th, 2009 by PRNEWS• Think and act like a business owner. Understand the business situation and the desired outcomes first. The C-suite needs to know you see the situation as it does before you focus on communications strategies… Continued
Comms Exec I.S.O. Job: Career Management During a Downturn
May 4th, 2009 by PRNEWSSince the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky… Continued