Stories by PRNEWS

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.

â–¶ Rough Waters Breed Brand Piracy: A worldwide survey of more than 300 marketing professionals indicates that the decline of the economy and rise of digital have combined to fuel an alarming increase in brand… Continued

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued

• Think tribe, not market segment: Find groups of people who have something in common based on their behavior, not their market characteristics. • Think network, not channel: The most important conversations in communities happen… Continued

The proliferation of social media platforms has blurred the once well-defined line that separated public relations from marketing. One-way marketing messages were the rule, and public relations’ relationship-centric duties didn’t factor into the equation. “Companies… Continued

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting… Continued

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

â–¶ CCOs Becoming More Prominent: New research suggests that the rise of digital media has led to greater responsibility on the part of corporate communications executives despite the current economic instability. The survey, conducted by… Continued

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued