Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing.… Continued
Stories by PRNEWS
Enterprise Communities: Adding Value via b2b Social Networks
May 11th, 2009 by PRNEWSWhen somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits… Continued
New Media Landscape Gives Spokespeople More Control Over Messaging
May 11th, 2009 by PRNEWSWhen was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued
Trust in Media a Mixed Bag
May 11th, 2009 by PRNEWSGood news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: • 42%… Continued
Green Products Reign in a Poor Economy
May 11th, 2009 by PRNEWSIn this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued
A PR Firm Turns a Gaming Event into a Worldwide Sensation
May 6th, 2009 by PRNEWSWidely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued
Turning the Corner: How Employers are Helping Staff Green Their Daily Commute
May 5th, 2009 by PRNEWSEmployers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued
Best Practices for Using Web Video in Employee Communications
May 4th, 2009 by PRNEWS1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued
Quick Study: CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online
May 4th, 2009 by PRNEWSâ–¶ Fortune Favors the Bold: A recent survey of CFOs at Fortune 1000 companies, conducted by DiMassimo Goldstein (DIGO), offers insight into topics ranging from marketing budgets and expenditures to social media use. Among the… Continued
Domino’s Crisis Revisited
May 4th, 2009 by PRNEWSDomino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued