Stories by PRNEWS

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day.

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This… Continued

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers… Continued

On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held… Continued

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their… Continued

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media,… Continued