Stories by PRNEWS

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.

Sixty-eight percent of business journalists find social media to be important to their reporting.

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational… Continued

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

â–¶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to… Continued