Stories by PRNEWS

1. Communicate from the very start. 2. Link to business strategy, vision, mission and values. 3. Align, engage and equip all levels of management, especially the frontline supervisors. 4. Develop consistent methods of communications and… Continued

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s… Continued

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.