Stories by PRNEWS

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

With a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.

Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued

As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

This month’s Social Break explores strategic onboarding for social media clients.

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.