Stories by Eric Fischgrund

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

This month’s Social Break explores strategic onboarding for social media clients.

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.

There’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

As Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

PRNEWS talked with Sophie Cikovsky, VP, Infinite Global US to discuss PR and mental health. We discussed PR leaders’ responsibilities with respect to the mental health of their employees.

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

The ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued

This is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.