Stories by PRNEWS

How going green can reap positive benefits for your bottom line.

There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give… Continued

A new study fielded by  Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.

In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.

Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient.

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients?

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

Manager, Marketing Communications and PR, Dell Monte Foods Age: 27 Bryson Thornton brings unmatched passion, energy and positive impact to Del Monte’s marketing program. With strong industry and brand knowledge, San Francisco-based Thornton consistently recognizes… Continued

Director, Media Relations, Time Warner Cable, West Region Age: 27 With a skill set spanning community involvement, crisis control and promotional campaigns, Darryl Ryan has a knack for bringing out the best in the worst… Continued

Associate, Booz Allen Hamilton Age: 28 Booz Allen has morphed into one of the most well-respected leaders in Government 2.0 and external social media communities, thanks in part to Stephen Radick’s efforts. His social media… Continued