Stories by PRNEWS

PenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.

PRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

A reader argues PR’s ethics codes cover use of imagery. Companies using stock art unethically–making the company or its products appear to be something they’re not–will enjoy short-term gains only, he writes.

Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.

PRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.

U of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.