Some marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.
Stories by Allison Fitzpatrick and Paavana Kumar
Virus Communication at U of Oregon: Consistent with Reasonable Repetition
June 2nd, 2020 by Juan-Carlos MolledaIn our series with Institute for PR, the dean of the University of Oregon’s communication school discusses the lessons he’s learned about maintaining contact with the academic community during the pandemic.
Buy Advertising, You Just Might Save American Journalism
May 29th, 2020 by Bonnie D. ShawSimilar to many in the work force, media relations pros continue to do their jobs, albeit from home. Unfortunately, their counterparts in journalism are absorbing unpaid furloughs as well as layoffs and outright shut downs of media outlets. A simple suggestion might help slow these trends and bring brands benefits.
PRNEWS GRADES: Brand Creations for the Week of May 24
May 28th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.
The Pandemic will Hasten Changes in PR and PR Agencies
May 27th, 2020 by Alex SlaterIt is clear that until the pandemic is over, the world will experience constant change and heightened uncertainty. This should be good for PR, as demand for strategic communication will remain strong. In addition, there will be plenty of changes in how PR looks and functions once the pandemic subsides.
Diversity and Inclusion Remain Essential During the Pandemic
May 26th, 2020 by Angela Chitkara and Soon Mee KimIn the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”
How to Model Predictions for Post-COVID-19 Behavior
May 26th, 2020 by Cody LeBlancWe’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.
PRNEWS GRADES: Brand Creations for the Week of May 17
May 21st, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.
How Brands Can Prepare for Changes on Social During the Pandemic
May 21st, 2020 by Molly JonesSocial media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.
Communications to Play Large Role in Restaurants Reopening
May 20th, 2020 by Nicole Schuman and Seth ArensteinWith all 50 states reopening in some fashion today, many people are wondering when it will be safe to eat out again. In this first of a series about reopening various industries, we examine the role communications will play. In the case of reopening restaurants and other eateries, communication will be key.