Stories by PRNEWS

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

These tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.

â–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued

The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

Executive search experts and a professor of PR offer a communications jobs forecast and provide keen insights into the skills and career moves needed to advance to the top.

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.