Stories by PRNEWS

When preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical.

Be selective about the events you sponsor and other tips to make the most of live event launches.

A study by ROI Research finds that Web searchers are more likely to click on a search if an image appears multiple times on the results page.

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.

A Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Communicators must find innovative solutions to stand out in the cluttered social media environment.

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.

â–¶ Social Scene Cluttered: A Forrester study finds that 80% of U.S. “netizens” now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has “plateaued,” and communicators must find… Continued

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Introducing a new CEO to internal and external stakeholders requires a detailed communications plan and solid execution skills.

Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.