The pandemic has caused more than a few sectors to pivot. Why not influencers? With travel and leisure destinations largely off the radar, influencers increasingly are working with the public sector, education organizations and social causes. The goal in most cases is to promote awareness of health and other messages.
Stories by Sarah Ware
Storytelling Gold and Your Company’s Pandemic History
July 8th, 2020 by Jason DresselWe’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.
Lessons Earned: Unleashing the Superpowers of Your Staff
July 7th, 2020 by Dale BornsteinIn this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.
Everything PR Pros (and Brands) Need to Know About Deepfakes
July 6th, 2020 by Ellen HuberUsing AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.
Making the Most of Your Remote PR Internship
July 3rd, 2020 by Ireland Betta, Kenley Green and Kelly PalaciosWith health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.
PRNEWS GRADES: July 4 Edition
July 2nd, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Fourth of July messaging.
[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality
July 2nd, 2020 by PRNEWSPRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
How to Employ Influencer Marketing During the Pandemic
July 1st, 2020 by Allison Fitzpatrick and Paavana KumarIs this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.
Invention-First PR Earns a New Spot at the Table
July 1st, 2020 by Adam RitchieThe traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.
Value and PR Must be Linked to Maintain Business Strength During COVID-19
July 1st, 2020 by Erik ZijdemansFaced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.