Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.
Stories by PRNEWS
Scaling Up: Achieve Control and Value From ‘Local’ Social Media
June 6th, 2011 by PRNEWSAre your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook
June 6th, 2011 by PRNEWSLEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?
June 6th, 2011 by PRNEWSThe French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
Procter & Gamble Thinks Outside the Checkbook
June 3rd, 2011 by PRNEWSTide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.
Staged White House Photos Nixed
June 2nd, 2011 by PRNEWSThe obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.
2011 CableFAX FAXIES: PR Team of the Year
June 2nd, 2011 by PRNEWSDiscovery Communications’ Corporate Affairs and Global Communications team not only supported the launches of 3 joint venture networks, but professionally handled a hostage crisis and established the the globally successful Discovery Your Impact Day.
New Item to Add to Crisis Plan: Hacker Attack Response
June 1st, 2011 by PRNEWSThe hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
2011 CableFAXIES Awards: Media Relations Campaign
June 1st, 2011 by PRNEWSNational Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.
Steve Jobs the New Uncle Walt
May 31st, 2011 by PRNEWSWith the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.