Stories by PRNEWS

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.

The secret to turning your organization into a content factory: Look within. You’ve probably got a potentially great blogger sitting right next to you.

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.