Stories by Katie Paine

If you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the

Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”

It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.

Whatever the discipline, PR agencies are increasingly expected to help their clients not only develop the message, but follow it through to what clients hope will be solid returns. PR News ’ inaugural PR Agency Elite Awards encompasses a potpourri of PR categories.

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”