Stories by PRNEWS

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.

Even the most popular brands are not immune to rapidly changing consumer tastes.

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.

What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately.

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.

National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority.

As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.