Stories by PRNEWS

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.