Stories by Hayes Roth

if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.