Stories by PRNEWS

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

When it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the… Continued

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued

Vladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around… Continued

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

In the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted… Continued

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued