Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued
Stories by PRNEWS
Path Is on the Right Track to Win Back Users’ Trust
February 10th, 2012 by PRNEWSWhen Path, a mobile social networking app that prioritizes privacy, was exposed for uploading confidential information to its servers, the company took immediate steps to appease users’ concerns regarding the control they had over their… Continued
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by PRNEWSBC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as… Continued
How to Make Your Social Media Policy Stick
February 8th, 2012 by PRNEWSMatthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued
PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI
February 8th, 2012 by PRNEWSMeasuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued
Exit the Scapegoat at Komen. Who’s Next?
February 8th, 2012 by PRNEWSAs expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization’s response to the public outcry over its… Continued
Clint Eastwood Replies to Critics With Magnum Force
February 8th, 2012 by PRNEWSClint Eastwood’s Super Bowl ad for Chrysler did not make some Republicans’ day, but his no-nonsense rebuttal to criticism is a marvel of concision and emphatic message control. The political impartiality of Eastwood’s two-minute tome… Continued
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
Social Media Looms Large in Komen’s Latest Decision
February 6th, 2012 by PRNEWSHyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued