Stories by PRNEWS

As it planned events to announce its new Florida service in three Florida cities, Southwest Airlines [LUV] added a community service component to attract further media attention. The Fort Worth, Texas-based airline flew a group… Continued

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC)… Continued

Food PR execs take note: food editors at newspapers today are more likely to focus on safe food handling in their coverage of the beat, according to a survey released on July 24 by CMF&Z… Continued

In September, you’ll receive PR NEWS’ exclusive "Guide to PR Executive Recruiters." Four pages of tables list about 40 recruiters, with information on their practice specializations, geographic focus, salary ranges handled, and number of placements… Continued

Is your organization facing a brewing disagreement with customers or the community? If litigation is looming, you may wish to consider a less adversarial, and usually less expensive approach: Alternative Dispute Resolution (ADR). In line… Continued

The profitable intersections between business and social progress are explored in Aiming Higher. In the Amacom book, David Bollier of The Business Enterprise Trust chronicles 25 companies’ experiences addressing social issues while turning in profitable… Continued

Hundreds of organizations have joined the rush to create Web sites for internal and external audiences. At times overlooked in those efforts are the resources required to maintain sites: to keep content fresh, add new… Continued

Padilla Speer Names 4 VPs Padilla Speer Beardsley (PSB), Minneapolis, promoted four staffers to vice president: Paul Batz, Kathy Burnham, Steve Sterling and Sandy Swanson. (PSB, 612/871-8877) Ketchum Names Associate Directors Ketchum Public Relations named… Continued