The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
Stories by PRNEWS
PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
February 2nd, 2012 by PRNEWSPlanned Parenthood Cut-Off Tests Komen’s Public Image
February 2nd, 2012 by PRNEWSIn the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
An Opportunity for Pinkberry to Do Good
February 2nd, 2012 by PRNEWSTry to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
February 1st, 2012 by PRNEWSThe new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
Carnival Crash Needs an Industry Response
February 1st, 2012 by PRNEWSSome crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s… Continued
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on Facebook
June 14th, 2010 by PRNEWSâ–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it… Continued
Visual Value: Questioning Your Video ROI? Consider These Points
September 20th, 2011 by PRNEWSDane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.