1. The Jimmy Kimmel Live! YouTube channel takes in an estimated $1 million to $2 million in ad revenue per year. 2. Total visits to social site of the moment Pinterest grew from 10 million… Continued
Stories by PRNEWS
Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic
February 17th, 2012 by PRNEWS▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued
Bloomberg to Occupy Wall Street: Behave, and No Sleepovers
February 17th, 2012 by PRNEWSIn what some downtown Manhattan residents and workers would say is a move long overdue, at 1 a.m. on Nov. 15 New York City police officers rousted Occupy Wall Street protesters from Zuccotti Park, making… Continued
PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests
February 17th, 2012 by PRNEWSOne of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder… Continued
Netflix: Who Am I? Why Am I Here?
February 16th, 2012 by PRNEWSAfter another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24,… Continued
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 16th, 2012 by PRNEWSWhile it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by PRNEWSPossibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced… Continued
Software Execs Like Social Media—They Just Don’t Use It Much
February 15th, 2012 by PRNEWSA new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
Adding Value for Your Audience: Do’s and Don’ts of QR Codes
February 14th, 2012 by PRNEWSAs PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.
Have You Updated Your LinkedIn Profile Lately?
February 13th, 2012 by PRNEWSLinkedIn’s fourth-quarter results prove one thing: The fantasy of limiting your social media activities to just a couple of platforms is just that—a fantasy. On Feb. 9, LinkedIn announced that it had generated $167.7 million… Continued